"Software is craftsmanship.
Treated like one,
it shows."
I'm Said Bitar — a telecom engineer who started coding in 2000 and never stopped. In 2005 I moved into telecommunications, spending the next decade-plus working for Nokia, Motorola, and Huawei across more than 20 countries. Infrastructure at scale, enterprise operations, systems that cannot fail — that world shaped how I think about software.
In the field, I kept seeing the same problem everywhere: engineers buried in repetitive reports, manual exports, processes that wasted hours with no good reason. So I started fixing it — writing code to automate the work for my own team, then for others. That side of things grew fast. The automation practice evolved into a full software business running alongside my telecom career.
Over the years I registered companies in the UAE, UK, USA, and Romania — not all at once, but as clients demanded local presence. In 2018, after hundreds of projects and process automations across multiple industries, I made the decision: full-time software. I founded 3S Coding in Lebanon to bring the same standard I'd delivered for enterprises worldwide to businesses in our region — at a price that actually makes sense.
I work directly with every client. No account manager, no project handoff, no junior developer assigned to your build. Just a small, focused team with me leading every project. That's not a constraint — it's the whole point.